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Jeroen Bours
Hi, I'm Jeroen founder of Darling in NYC.
Jeroen Bours's Bio:
Jeroen Bours's Experience:
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Executive Creative Director EVP at Hill Holliday
June 2003 - May 2007Head ceative of New York office. Responsible for the Liberty Mutual campaign - Responsibility, what's your policy?- Also won various accounts including AOL, American Red Cross, Ace Insurance.
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Executive Creative Director EVP at Ogilvy & Mather
November 1999 - May 2003Executive Creative Director, Executive Partner. Responsible for various national and international campaigns, including the launch of the Blue Card for American Express, the - The Greatest Risk is not Taking One- campaign for AIG, the - Beyond Petroleum - campaign for BP, the OPEN business idea and campaign for American Express, and others.
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Executive Creative Director EVP at DDB New York
November 1998 - November 1999Executive Creative Director on: Amtrak - launched the Acela Campaign; the first high-speed train in th U.S. Also launched a new corporate and national campaign for Bayer. Won the Sheraton business with the -who's taking care of you?- campaign.
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Senior Creative Director SVP at McCann Worldwide
September 1993 - November 1998Senior Creative Director, Senior Vice President. Responsible for the invention of the -Priceless- campaign for MasterCard together with Joyce King Thomas. Worked also on various other launches including the campaign that launched Lucent Technologies.
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Creative Director at Armando Testa New York
1990 - 1992Senior Art Director
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Senior Art Director at Ammirati & Puris, New York
1987 - 1990Worked directly with Steve Jobs introducing his NeXT computer brand, together with Ken Segal.
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Founder at Darling Agency (advertising & design)
March 2008A boutique agency that drives creative ideas from inception, to launch, to success.
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Founder and CEO at darling
January 2008 | New York CityFounder and CEO
Jeroen Bours's Education:
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Hogeschool van Arnhem en Nijmegen
1977 – 1981Bachelor -
Groen van Prinsterer College, The Netherlands
1976 – 1979BachelorConcentration: Education, Pedagogics, Didactics, Art
Jeroen Bours's Interests & Activities:
Jeroen Reuven Bours is the founder of Darling in NYC - a branding, design and advertising agency. Dutch born, he speaks several languages and is internationally known for global branding ideas, some of which have last for over 20 years. Among those long lasting ideas and campaigns are the Priceless campaign for Mastercard (with Joyce), the OPEN business idea for American Express and the beyond petroleum idea for BP (with David Fowler). When not using the subway, he's often seen on one of his motorcycles cruising around NYC or on the North Fork of Long Island.
