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Jeroen Bours

Hi, I'm Jeroen founder of Darling in NYC.

Jeroen Reuven Bours (Dutch born) - Advertising Creative and Founder of Darling Agency. Member of the Art Directors Club (ADC) of New York, Member of D&AD London. Member of NAF. Board Member Herzog Hospital, Jerusalem. Member of the Teaching Faculty of New York University.

Known for many campaigns in Advertising. Created the -"Priceless"- campaign for MasterCard, together with Joyce King Thomas at the ad agency of McCann Worldwide. Fortune Magazine named the campaign one of the major breakthroughs of the last century (Six Teams That Changed The World - The Power Of An Idea).

Worked for over 2 years directly for Steve Jobs on his NeXT Computer with writer Ken Segall.

Other campaigns include the - Beyond Petroleum - campaign for British Petroleum with writers David Fowler and Ken Shuldman. This campaign set off the beginning of the green messages coming from Oil Companies.

Jeroen's credited with the invention of the OPEN business network; a business and creative idea that propelled the small business card at American Express into a thriving business source.

Also credited for the introduction of the Acela Train for Amtrak, the - Responsibility. What's your policy? - campaign for Liberty Mutual with writer Ernie Schenck. Clergy, faculty and grade school teachers have requested copies of the first launch commercial to show it to their congregations and students, because of its positive message of mutual responsibility.

Specialties: Inventing Fundamental Ideas for start ups or brands in need of revitalization.

Previous experience and clients: MasterCard, Lucent, Marriott, Nabisco. Jaguar Cars, AT&T, American Express, BP, AIG. BMW, Grolsch Beer, Acela Amtrak, Bayer, Sheraton. Recent: ABSOLUT vodka, Fashion Retail, Hamilton Beach, Liberty Mutual, ACE Group,, Disney. Latest 12:Q4 / 13:Q1 client wins: OXO, TRONC Co, Credit Sesame, Hearst/Fashion, Cirrus Fitness, Clip Interactive

Jeroen Bours's Background

Jeroen Bours's Experience

Executive Creative Director EVP at Hill Holliday

June 2003 - May 2007

Head ceative of New York office. Responsible for the Liberty Mutual campaign - Responsibility, what's your policy?- Also won various accounts including AOL, American Red Cross, Ace Insurance.

Executive Creative Director EVP at Ogilvy & Mather

November 1999 - May 2003

Executive Creative Director, Executive Partner. Responsible for various national and international campaigns, including the launch of the Blue Card for American Express, the - The Greatest Risk is not Taking One- campaign for AIG, the - Beyond Petroleum - campaign for BP, the OPEN business idea and campaign for American Express, and others.

Executive Creative Director EVP at DDB New York

November 1998 - November 1999

Executive Creative Director on: Amtrak - launched the Acela Campaign; the first high-speed train in th U.S. Also launched a new corporate and national campaign for Bayer. Won the Sheraton business with the -who's taking care of you?- campaign.

Senior Creative Director SVP at McCann Worldwide

September 1993 - November 1998

Senior Creative Director, Senior Vice President. Responsible for the invention of the -Priceless- campaign for MasterCard together with Joyce King Thomas. Worked also on various other launches including the campaign that launched Lucent Technologies.

Creative Director at Armando Testa New York

1990 - 1992

Senior Art Director

Senior Art Director at Ammirati & Puris, New York

1987 - 1990

Worked directly with Steve Jobs introducing his NeXT computer brand, together with Ken Segal.

Founder at Darling Agency (advertising & design)

March 2008

A boutique agency that drives creative ideas from inception, to launch, to success.

Jeroen Bours's Education

Hogeschool van Arnhem en Nijmegen

1977 – 1981


Groen van Prinsterer College, The Netherlands

1976 – 1979


Concentration: Education, Pedagogics, Didactics, Art

Jeroen Bours's Interests & Activities

Coming up with ideas, ideas and more ideas. Vespa's and motorcycles and kayaks.

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